Selected ideas

The next step was to format our ideas and come up with a detailed synopsis of the ideas which were selected by our teacher. My group partner Abira and I discussed our ideas and this is what we came up with:

Possibility Pakistan
Media Brief: Short film
Target Audience: Age 13 onwards
Media Institution: Internet, Television
Promotion: Through social sites, magazines, newspapers

This idea is based on a short film on Pakistan and its various possibilities. It is about how Pakistan is under the dark cloud of poverty, illiteracy, energy crisis, corruption, terrorism, international interference, unemployment, inflation, overpopulation and health issues. Possibility Pakistan is based on how these issues are combated and how through all these affairs, people are surviving, working and enjoying the same. Possibility Pakistan focuses on how people are managing lifestyles in this situation. For example we can shoot students studying in parks at 5am under the low lantern light to overcome the load shedding issue which might affect their studies. Similar aspects of our society will be shown, signifying positivity and the excitement of not letting anything get in the way.  In this idea, we can show the positive side of Pakistan and we’ll have vast ideas to shoot in the whole 5 minutes. Different scenes will be shot, patriotic music could be used as the background score and through those 5 minutes we can show how people are struggling against the hard times they face in their life. We can show how vendors are carrying on life with happiness and a smile on their faces. How at dusk people start up early and stay busy throughout the day with the load shedding and the energy crisis choking them, and return home eagerly waiting to meet his kids again. We can show how poor students study and work to pay for their education and finally succeed with distinctions and positions to their name.
Our idea will be tackling various aspects of our own country of origin and will be very versatile as Pakistan is facing many problems and is tackling them with never-ending positivity. Unity during matches and hard times for example the floods and earthquake, positivity during career making, working hard without electricity and machinery to earn money are only some ideas on what we can work on.

Branding Thyself
Media Brief: Documentary
Target Audience: Students of any course
Media Institutions: Internet, Social sites, Newspapers, Local and International Magazines
Promotion: Magazines, Newspapers, Internet


In life, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity.  There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today’s online, virtual, and individual age. It is the positioning strategy behind the world's most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson and Bill Gates. This idea is based on this very topic and deals with how one’s Personal Branding can contradict with another one’s perceptions. For example:
A reserved girl who is just shy might be perceived by the others as having an attitude problem. One’s persona is her outlook and a piece of their personality which they want to show to others, hence, it is imperative that this outlook be maintained effectively. For example a brand conscious girl checking in on Facebook at every expensive place she visits just to ensure her status remains upright would not look good in the eyes of other people who find this activity not only intimidating but rude.

Our documentary would be focused on the study of these people who have their own Personal Brand and how this identity affects the people around them. A person’s identity can be judged by their presentation, their eating habits, their talking style, their participation in various activities, etc. For example a regular participant in school events might strike out to others as being unambitious while the girl is only trying to put something productive in her application letters. Branding Thyself is a very people oriented documentary focusing on their lifestyles, their personalities and their auras.


Cambridge Results

Media Brief:


Media Brief: Documentary
Target Audience: All ages above 13
Media Institutions: Television, Internet, Magazines.
Promotion: Social Networking Sites, Television.

This idea is based on the recent A-level results which have gone down since last year and are recorded to be the lowest in history. I have researched this idea in much detail from surveys to graphs. The documentary would basically revolve around people, their experiences, their university admissions and their efforts. It would be based on how students got their university admissions cancelled and how their efforts of six years all went to waste as Cambridge upraised its policy.
In this documentary, we will be focusing on students; capturing their emotions, their reactions, their following actions and reactions. Parents and teachers, too, will be an integral part of this documentary as their views will also be accounted for and how they intend to help their children in fighting the catastrophe, for example students accepted into LUMS get their admissions cancelled due to their inability to produce the required result.  Now this is likely to hurt a student to no end, almost leading her to demotivation which would reflect in her future performance. Parents and professors are likely to feel concerned if this happens.
Similarly, our documentary will be focusing on such real-life catastrophes and showing them through the various perspectives of students, teachers, professors and any other ideal inspiration of the students in question.
This is the picture of the synopsis we got after the comments of our Media adviser :